“Inside Apple” Tweetseries by @AndiSBoediman
Di suatu hari yang random saya menemukan Pak Andi S Boediman sedang mentweet kalimat-kalimat yang ia baca di beberapa buku yang baru ia beli…
“Inside Apple: How America’s Most Admired and Secretive Company Really Works” A book about Apple. Here we learn about the organization and how it is structured.
The benefit of keeping a secret before launch is the amount of press/coverage/buzz generated during launch #InsideApple
Compare Apple launch to Hollywood movie, emphasis on the product’s few days, akin to film’s opening weekend #InsideApple
Other reason new products in stellath mode is so they don’t steal the thunder from existing products #InsideApple
Apple organization have cells, like a terrorist organization. Everything is on need to know basis #InsideApple
Apple is where u work harder&longer in life, more responsibility u thought could handle, never taking vacation & u’d love it #InsideApple
It’s the most fulfiling experience in their lifes. People love it, which is different than saying they hv fun. Fun comes&goes #InsideApple
Anticipating how the consumer will feel holding a simple white box is merely the culmination of many thousands of details #InsideApple
iPhone box is the first spring loaded box. It’s open slowly. It continued to evoke that emotion and feeling of anticipation #InsideApple
Apple is all about integration. The way to get it is to control from OS to what r u going to use on the glass #InsideApple
Strategy is figuring out what not to do. Just pick one thing u can do that’s great #InsideApple
Clear direction, individual accountability, a sense of urgency, constant feedback, clarity of mission-that’s Apple values #InsideApple
Inventory is fundamentally evil like in dairy biz. If it get past the freshness date, u hv a problem – Tim Cook #InsideApple
Apple storytelling is telling customers not what they want to buy, but what kind of people they want to be #InsideApple
The bigger u get, the harder it is to be nimble. How do u grow big & stay small? That’s the fundamental question – Meg Whitman
Death is the greatest invention of life, coz without it, it didn’t make room for the young – Steve Jobs #InsideApple
Companies hv sigmoidal curve of a living organism. A sigmoidal curve grows quickly, plateaus for a time & then declines #InsideApple
Job to Cook last message: Never ask what I would do, just do what’s right #InsideApple
